Is a story a message?

Is Heinlein the atheist's philosopher? - : "If the message in art or storytelling seems more important than the story or the art the package will fail. However, a story without a message is destined to the dustbin of pulp fiction, read once and discarded without a thought. It is no wonder that the function of pulp fiction, that is mindless escape from the real world has been taken over by Video and UTube. Before you beat me with that dolly again, there are Videos with important messages behind the storyboard, and maybe there is even an important UTube out there, but you can bet it is entertaining as well as meaningful. The very few that are willing to think about the meaning behind the entertainment will keep it circulating in blogspace or the next big thing for people who can and do think."