On Nounig

http://www.shakesville.com/2009/01/nouning-considered-harmful.html

Customs Discussion: Beyond This Horizon, RAH

To believe you can live free of your cultural matrix is one of the easiest fallacies and has some of the worst consequences. You are part of your group whether you like it or not, and you are bound by its customs.

Don't belittle customs.  It is easier to change Mendelian characteristics than to change customs.   If you try to ignore them, they bind you when you least expect it.

Don't break them--avoid them.  Take them into your considerations, examine how they work, and make them serve you.

Claude Morden, Beyond This Horizon, Chapter 15 147 NAL, Robert A. Heinlein.