We hear all the four letter words on TV at 7:30 every night. No big deal.
Funny how some find the C-word offensive but don't mind people being called 'dicks' or 'pricks'. Reverse sexism, perhaps?
As Tom Lehrer noted in the release of his remains, 25 years ago there were certain words you couldn't use around girls. Today you can use them all, you just can't call them girls.
As for dicks and pricks the best insult I ever heard was a NYC Cab driver: 'Hey, lady, you don't have to have one to be one!' The crowded intersection at 8th St and 5th Ave dissolved into laughter with of course one exception."